Top 20 Business Transformation of the past decade

“Sustainability is no longer an option. Sustainability is an imperative!”

Sometimes it is a financial crisis, sometimes it is the threat of a disruptive competitor, sometimes growth hits a wall, sometimes it is an opportunity to ride a global megatrend, sometimes it is simply the result of systematic planning for the future. Whatever the reason that drives a management team to undertake strategic transformation, it is often easier not to undertake the short-term challenge, which is why stories of successful corporate change efforts are so rare.
However, strategic transformation-theadaptation of a core business to disruptive changes while creating new growth around new products, services, or business models-could be the leadership imperative of the 21st century.

To better understand the dynamics of why and how transformation occurs, Innosight a management consulting firm that advises businesses on corporate strategy, has developed a methodology for evaluating strategic change efforts, with the goal of identify best practices across sectors and public companies that exemplify leadership excellence.
The research team examined all companies in the S & P 500 and Global 2000 on three categories of data:

  1. NEW GROWTH: How successful has the company been in creating new products, services, new markets, and new business models?
  2. RESTORATION OF THE CORE BUSINESS: How effectively has the company adapted its traditional core business to changes or disruptions in its markets, thus breathing new life into its legacy business?
  3. FINANCIAL: Has the company experienced solid financial and stock market performance or has the company changed its business from losses or slowing growth to get back on track?

The initial research phase identified 52 companies that are making significant progress toward transformation.

Four key themes of transformation

To transform a large legacy organization, leaders must identify one or more areas of opportunity that are big enough to make a difference and significant enough to inspire a compelling story of change. Four distinct themes emerged: digital transformation, combating climate change, health care transformation, and new business models enabled for fintech.
The main theme for growth, especially in key markets, is to dive into the digital waters by leveraging new business models for cloud, Internet of Things, artificial intelligence and other technologies. Among the 20 companies on the list, half of the companies are transforming themselves by creating new types of digital experiences or services that are delivering new value to customers.
When it comes to new growth areas, the mandate to combat global climate change or address the ramifications of a warming planet has infused organizations with a transformative purpose.

The five behaviors of organizations that transform

Looking deeper into these strategic transformations and analyzing the difficult decisions made by corporate leaders, the following emerged five deeply ingrained behaviors that can be taken as examples for leaders embarking on their own transformation journey:

  1. Create a mission of higher purpose.
  2. Don’t be afraid to let go of the past.
  3. Leverage the fundamental ability to enter new growth markets.
  4. Seizing the digital opportunity through new platforms and business models.
  5. Innovation is not isolated to one department but is a strategic capability.